Marketing Due Diligence Checklist
15 Critical Areas to Look At When Assessing Your Target Investment
In the last few years, investors have started to recognize marketing as a key driver of revenue. A data-driven marketing due diligence process reveals whether a company’s growth engine is built to scale by exposing inefficiencies that impact revenue.
For investors, this means avoiding costly surprises—and ensuring that marketing is a growth asset, not a liability.
What Is Marketing Due Diligence
Marketing due diligence is the process of evaluating a company’s marketing strategy, efficiency and scalability to assess its impact on revenue growth and profitability. Just as financial due diligence verifies revenue and cost structures, marketing due diligence ensures that growth projections are grounded in data.
By assessing everything from revenue models and funnel metrics to marketing spend efficiency and team structure, investors can make more confident investment decisions and maximize returns.
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