The Utimate Guide to Marketing Due Diligence

Marketing Due Diligence for Private Equity Investors

This Marketing Due Diligence Guide will help you assess marketing performance and potential to drive revenue during commercial due diligence of target investments—and what to prioritize.

What's Inside:

• Why marketing due diligence is emerging

• The objectives and components of marketing due diligence—three main questions investors need to answer

  1. Analyzing the predictability of future revenue

  2. Analyzing the marketing team

  3. Analyzing the marketing budget

• What not to do during marketing due diligence

• How to shortcut marketing due diligence

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