Every year, private equity acquires fast-growing, profitable companies and sets aggressive expectations for growth. The first 100 days post-investment are critical to the success of an investment. While financial restructuring and operational efficiencies are often the focus, many investors overlook one key growth lever: marketing.

With ambitious expectations, scaling Marketing becomes a pivotal growth lever. Yet many PE-backed companies struggle with misaligned KPIs and unclear attribution of marketing efforts to revenue growth. They don't have their data in order so it's impossible to illustrate the ROI of marketing activities and get approval for increased budget. If you can’t get increased budget, you can't scale Marketing.

Without a clear framework for measuring marketing’s impact, millions in potential value can be left on the table.

In this chapter of the best-selling book Post-Acquisition Marketing, you'll learn:

• How to align marketing with PE growth objectives in the first 100 days

• The biggest marketing inefficiencies that erode value—and how to fix them

• A data-driven approach to marketing accountability that maximizes ROI

• How to ensure marketing drives measurable enterprise value creation

  
  

Equip your portco’s leadership team with the insights to drive revenue growth, accelerate value creation and maximize exit potential.

Get your free chapter now.