Inform investment committee decisions, maximize value creation plans and underwrite better deals by analyzing the marketing potential of target investments in seconds.
Discover the marketing potential of target acquisitions in seconds
Avoid investing in companies that lack the potential to scale revenue
Get a competitive edge with access to data and insights not publicly available
We’ve worked with SaaS businesses across a variety of industries, sizes, and funding styles including PE-backed, VC-funded, and bootstrapped, helping them navigate common business scenarios, such as acquisitions, due diligence, strategic planning and more.
See the potential of target investments without having to access company systems
Access benchmarking data to evaluate company-level metrics and areas for optimization even when there isn’t the budget for a full-scale due diligence or strategy consulting engagements pre-LOI.
Get visibility into portcos with instant access to reliable marketing data
Tap into our exclusive and extensive database of benchmarks—630+ data points on key function areas—across all categories and verticals of B2B, tech and software companies. Our proprietary data, algorithm and methodology ensures each output is unique.
View reports designed by pioneers and leaders in marketing due diligence
Leverage the expertise of pioneers who built the category of Marketing Due Diligence on the foundation of diligence engagements with leading PE investors, and developed frameworks for effective Marketing Due Diligence. You can read our best-selling book Post-Acquisition Marketing on how to create enterprise value in the first 100 days.
Budget
Distribution of budget across channels & programs
Team
ROI
Quickly assess if your target acquisition can grow and deliver ROI with these data points that uncover challenges, opportunities and how it compares to competitors:
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Want to analyze a target company today?
Let us show you how.
Inquisio
Other Tools (SEMrush / Ahrefs)
Built for PE firms to carry out due diligence on the marketing potential of target companies
SEO tools for marketers
Focus on strategy
Too tactical
Provides actionable insights on critical value creation decisions such as optimal spend, headcount, org structure, competitor analysis
Do not answer critical questions on budget and headcount
Uses a proprietary database and algorithm designed by experts that gets you accurate data
Data outputs are not always accurate and require adjustment
No data transformation required
A lot of data transformation required to help get to the answer
Visualizes data so PE investors can instantly start using the outputs as-is
Need to build internal expertise and bandwidth to do this work at scale
FAQs
Testimonials
“How To SaaS is one of the best partners I’ve worked with. Our team is much better positioned now to further grow marketing contribution to pipeline and generation more winnable SQLs."
Mike Devine
CMO of Fortra
